Event Development

Destination NSW works closely with the Arts, Entertainment, Sports, and Lifestyle sectors to present a healthy and vibrant annual program of events that delivers positive results to the NSW visitor economy.

Destination NSW invests in events that deliver significant and measureable outcomes for the state. These may include:

  • exclusive or significant national or international arts, cultural or sporting events;

  • national or international mass participation events;

  • events which align with priority sectors and/or strategic objectives of NSW Government.

Event owners should consider the following when submitting an Expression of Interest for investment:

  • appeal of the event to drive domestic and international visitation;

  • leveraging opportunities through access to high profile talent;

  • medium to long term marketing opportunities in key markets;

  • domestic and international broadcast, and media coverage.

State Significant Event Fund

The NSW Government is calling for event organisers and promoters to put forward events that will turbocharge the State’s visitor economy through a bumper event calendar in 2022 and beyond.

The State Significant Event Fund has been re-profiled up until 2023, to support the recovery of the events industry.

Expressions of Interest (EOI) submissions are now being accepted for events that can be delivered from 2022 and support the State on a fast-track to recovery. Events proposed to be held before 30 June 2022 are encouraged to submit their EOI by Monday 20 December 2021.

The State Significant Event Fund is a contestable fund that is designed to enable accelerated investment to secure, acquire and develop signature events of national and international significance.

Further information on the NSW State Significant Event Fund can be found here: NSW State Significant Event Fund

Event Development application process

  • Expression of Interest (EOI) Login or register and complete an EOI form.
  • Full ProposalEvent owners may be invited by Destination NSW to submit a full proposal. This decision is based on numerous factors, primarily:
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