Event Development

Destination NSW works closely with the Arts, Entertainment, Sports, and Lifestyle sectors to present a healthy and vibrant annual program of events that delivers positive results to the NSW visitor economy.

Destination NSW invests in events that deliver significant and measureable outcomes for the state. These may include:

  • exclusive or significant national or international arts, cultural or sporting events;

  • national or international mass participation events;

  • events which align with priority sectors and/or strategic objectives of NSW Government.

Event owners should consider the following when submitting an Expression of Interest for investment:

  • appeal of the event to drive domestic and international visitation;

  • leveraging opportunities through access to high profile talent;

  • medium to long term marketing opportunities in key markets;

  • domestic and international broadcast, and media coverage.

Event Development application process

  • Expression of Interest (EOI) Login or register and complete an EOI form.
  • Full ProposalEvent owners may be invited by Destination NSW to submit a full proposal. This decision is based on numerous factors, primarily:
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